The original brief for this design called for a “Louis Vuitton” style which inspired the first three logo designs. I personally love all three and they were well received but it was decided they were too busy for what this brand was going for. I “went back to the drawing board” so to speak, and came up with a much more simplified look with the candy icon and company name (mimicking another style the client had seen and liked). A few font and color choices presented, and the last image was the final result. I do like it – sweet and simple. Two colors which will translate easily into black and white or spot color printing.

Logo Design, Business Cards, Arrangement Tags, Pricetags, Note Pads, and Grand Opening Postcard for a Florist Shop. Logo was designed in Illustrator, using a sketch supplied by the client. I imported the sketch and hand traced with the bezier tool. The client wanted the flower petals to be shaded somewhat realistically so the gradient mesh tool was the best option for this. The client also requested to use the Monotype Corsiva font. The Arrangement Tags were printed on uncoated paper to allow the floral arranger to sign their own name. Care instructions were printed on the back. The pricetags were hole drilled in the upper left corner to allow a ribbon to be tied around the tag and product. The logo has also been used in large format for the store sign, posters, and auto decal as well as on t-shirts, and 2 color metallic labels. The client was extremely pleased with the finished products and the versatility of the logo itself.