My Wedding Package

Posted February 15th, 2011 in Branding, Personal, Websites, Wedding by Kathryn Awe

One of the most detailed but most enjoyable projects I have worked on to date. I wasn’t too particular about many of the details pertaining to my “Big Day” but I wasn’t going to settle for store bought invites – I am a Graphic Designer, after all!

First came the Save The Date magnets which set the theme and colors up perfectly (we also had a co-worker of mine at the time take the photos). The recipients loved that we sent them a calendar for the whole year and many still have the magnets on their fridge to this day. Our wedding date was highlighted both in the calendar layout and in the sub-heading.

The Invitation Kit was the most detailed piece but is the most important when it comes to this type of event. I had these nice photos and thought it would be a great thing to somehow give my family and friends a photo of us together as a keepsake. I determined a 5×7 would be a good size and would fit well into the silver envelopes I subsequently ordered. The outside gate fold served as the actual invitation with all the details of the ceremony. The inside gate fold was the tear-off RSVP card which was perforated for easy tearing and self stamped so my invitees could simply fill it out and drop it back to me in the mail. This worked fantastically and eliminated the need for a second envelope and the postage required for that. I ensured the RSVP portion would fit under the USPS guidelines for postcard pricing. The perforation cost was minimal in comparison to the extra postage and paper fees. I also wanted to not have this piece fold equally down the middle since the RSVP card needed to be smaller and the information side larger. The wax seal (while tricky at first to implement) gave it a perfectly off-centered accent and special feel.

The programs are simply a tri-fold 8.5×11 piece. Printed on matte 80# paper, they are simple in layout but not in the design. These carry over the same elements from the other pieces to complete the theme. This was a great way to not only guide our guests through the ceremony but also give a little background about our wedding party and give a thank you on the back.

I also created a small website that contained information about the wedding such as hotels in the area, the reception menu, and vendors we used, a page about how we met, and a photo gallery where I uploaded photos both from the wedding and from our childhood.

Post to Twitter Post to Facebook Post to LinkedIn

Jennifer Jacobson Branding

Posted February 7th, 2011 in Branding, Logos by Kathryn Awe

Logo creation and Branding. Logo and icon designed and then Business Cards, Note Cards, and a Brochure to be used as a template for future marketing. The tan gradient serves to soften the hard lines and colors of the logo. The handwritten font keeps it fun and friendly. The house illustration also serves as a great standalone icon.

Post to Twitter Post to Facebook Post to LinkedIn

Kissing 2 Lips Branding

Posted February 6th, 2011 in Branding, Logos, Marketing Campaigns by Kathryn Awe


Logo Design, Business Cards, Arrangement Tags, Pricetags, Note Pads, and Grand Opening Postcard for a Florist Shop. Logo was designed in Illustrator, using a sketch supplied by the client. I imported the sketch and hand traced with the bezier tool. The client wanted the flower petals to be shaded somewhat realistically so the gradient mesh tool was the best option for this. The client also requested to use the Monotype Corsiva font. The Arrangement Tags were printed on uncoated paper to allow the floral arranger to sign their own name. Care instructions were printed on the back. The pricetags were hole drilled in the upper left corner to allow a ribbon to be tied around the tag and product. The logo has also been used in large format for the store sign, posters, and auto decal as well as on t-shirts, and 2 color metallic labels. The client was extremely pleased with the finished products and the versatility of the logo itself.

Post to Twitter Post to Facebook Post to LinkedIn