The kids and I spent some time the other day practicing our painting / mess-making skills (but that comes naturally, right?). What a photo opportunity! And when I loaded this on the computer I immediately had an idea for a little design. My kids tend to have that effect

I thought this would also make an excellent Facebook Cover so I rearranged a little and created this panoramic. I’m glad Facebook integrated this feature into the user profiles. It allows for a little more self expression (or promotion) space and I do really enjoy panoramic designs.

 

The original brief for this design called for a “Louis Vuitton” style which inspired the first three logo designs. I personally love all three and they were well received but it was decided they were too busy for what this brand was going for. I “went back to the drawing board” so to speak, and came up with a much more simplified look with the candy icon and company name (mimicking another style the client had seen and liked). A few font and color choices presented, and the last image was the final result. I do like it – sweet and simple. Two colors which will translate easily into black and white or spot color printing.

Since I’m now on a new computer with new software, it’s time for a new logo. I’m deciding to fully re-brand myself as I venture into doing more freelance work. Here is a preview of the new logo and look I’ve been working on. Tell me below – what do you think?

Bright, fun colors and flowers are on order for this little one’s first birthday party invitation! I love how it turned out and my family and I are looking forward to attending the party…

In other news, I’m now using CS 5.5 and looking forward to downloading my copy of CS6 next week!

Logo Design, Business Cards, Arrangement Tags, Pricetags, Note Pads, and Grand Opening Postcard for a Florist Shop. Logo was designed in Illustrator, using a sketch supplied by the client. I imported the sketch and hand traced with the bezier tool. The client wanted the flower petals to be shaded somewhat realistically so the gradient mesh tool was the best option for this. The client also requested to use the Monotype Corsiva font. The Arrangement Tags were printed on uncoated paper to allow the floral arranger to sign their own name. Care instructions were printed on the back. The pricetags were hole drilled in the upper left corner to allow a ribbon to be tied around the tag and product. The logo has also been used in large format for the store sign, posters, and auto decal as well as on t-shirts, and 2 color metallic labels. The client was extremely pleased with the finished products and the versatility of the logo itself.