The original brief for this design called for a “Louis Vuitton” style which inspired the first three logo designs. I personally love all three and they were well received but it was decided they were too busy for what this brand was going for. I “went back to the drawing board” so to speak, and came up with a much more simplified look with the candy icon and company name (mimicking another style the client had seen and liked). A few font and color choices presented, and the last image was the final result. I do like it – sweet and simple. Two colors which will translate easily into black and white or spot color printing.
Clean, classy, yet modern logo with a bit of embellishment and color for a business investor. The spiral represents a new idea or “venture” becoming reality – through both color and shape. I also created different color variations in both the main logo and accents to allow for different graphic treatments and printing restrictions (for spot colors or one color). As a designer experienced in pre-press production, I always appreciate a versatile logo.
A logo design for a real estate agent who is marketing a free week stay at her condo in Maui as an incentive for prospective buyers to use her services. The goal was to emphasize that aspect of her marketing strategy to help stand out from other agents. Bright colors and common iconography of Minnesota and Maui were used to further drive the concept. You can find more development details of this project including additional design concepts on my behance.net portfolio.
Real Estate Marketing Postcard Series. Originally designed to be a 12 month campaign, the client expanded to over 15 months because of the positive feedback he was getting from the postcards. The back advertised photos of featured monthly listings along with their list price. This was an effective way to include snapshot useful information along with the eye-catching graphic and message on the front of the card.
Logo and Branding for Financial Group. Logo was designed followed by Business Cards, Stationary, Postcards. The client wanted a logo that was professional , clean and conservative but with a bit of 3-d qualities to it. The blue bar with orange accent was added later in the business card but then also incorporated into the final logo since the client liked it so much. The blue bar did serve to add a more weighty and therefore more “permanent” feel to the logo and carries over well into the other marketing.
Logo creation and Branding. Logo and icon designed and then Business Cards, Note Cards, and a Brochure to be used as a template for future marketing. The tan gradient serves to soften the hard lines and colors of the logo. The handwritten font keeps it fun and friendly. The house illustration also serves as a great standalone icon.
Identity Branding for Real Estate Agent. Client had come with a logo already in place and wanted to use his established theme across his marketing products. Business Cards, Note Cards, Labels, and Stationary were designed for print. Client also used Post Card and Property Brochure templates that were uploaded to a web-to-print store for him to edit and order as needed.