Messy Masterpieces

Posted January 26th, 2013 in Personal by Kathryn Awe

Let's make a masterpiece!

The kids and I spent some time the other day practicing our painting / mess-making skills (but that comes naturally, right?). What a photo opportunity! And when I loaded this on the computer I immediately had an idea for a little design. My kids tend to have that effect ;)

Messy Art Facebook CoverI thought this would also make an excellent Facebook Cover so I rearranged a little and created this panoramic. I’m glad Facebook integrated this feature into the user profiles. It allows for a little more self expression (or promotion) space and I do really enjoy panoramic designs.

 

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New Website Previews

Posted July 2nd, 2012 in Branding, Marketing Campaigns, Websites by Kathryn Awe

Working lately on my new website designs. It’s been fun – the colors, fonts, images … everything is making me happy (so it makes sense I chose the name I did) and it should, right? The more I work on it, the more real it’s becoming. My goal is to have these sites go live by the end of the month as well as have business cards and some postcards ordered (and a few other things for my face painting venture like a vinyl banner – can’t wait for that).

I started with a quick hand-drawn sketch of BeeHappyDesigns.com which isn’t really even clean enough to post here but it worked for my brainstorming purposes. Made a few minor changes from that to this digitized version as I researched the functionality of what I want to do. I am using Illustrator for these mock-ups and I really like the clean, bright look that software and vector images offer. The plan is to make these sites responsive so they can be viewed on multiple different devices – something I am not as experienced with in web coding but I will learn. I’m keeping the same basic structure for BeeHappyFaces.com but changing up the colors a bit and I want to have a grid of rotating pictures (in place of a carousel) with different images of my work and also text slides of the different things I can paint or venues I have worked. I’m debating keeping to just one blog between the two sites for simplicity’s sake. My first plans were to develop these two businesses separately but the more I do, the more I am realizing they can be more of a c0-brand of each other. They are both creative art services so, why not? And, I want all my design clients to know I face paint and all my face paint clients to know I design… I can get cross business! Now to pull these into Dreamweaver to fine tune…

 

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Business Investor Logo

Posted May 5th, 2012 in Branding, Logos by Kathryn Awe

Namaa Logo

Clean, classy, yet modern logo with a bit of embellishment and color for a business investor. The spiral represents a new idea or “venture” becoming reality – through both color and shape. I also created different color variations in both the main logo and accents to allow for different graphic treatments and printing restrictions (for spot colors or one color). As a designer experienced in pre-press production, I always appreciate a versatile logo.

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My Re-brand Preview

Posted May 4th, 2012 in Branding, Logos, Personal by Kathryn Awe

Since I’m now on a new computer with new software, it’s time for a new logo. I’m deciding to fully re-brand myself as I venture into doing more freelance work. Here is a preview of the new logo and look I’ve been working on. Tell me below – what do you think?

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Aubrie’s Birthday Invitation

Posted May 2nd, 2012 in Invitations, Personal, Uncategorized by Kathryn Awe

Bright, fun colors and flowers are on order for this little one’s first birthday party invitation! I love how it turned out and my family and I are looking forward to attending the party…

In other news, I’m now using CS 5.5 and looking forward to downloading my copy of CS6 next week! :)

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MN to Maui

Posted April 19th, 2011 in Branding, Logos, Marketing Campaigns by Kathryn Awe

A logo design for a real estate agent who is marketing a free week stay at her condo in Maui as an incentive for prospective buyers to use her services. The goal was to emphasize that aspect of her marketing strategy to help stand out from other agents. Bright colors and common iconography of Minnesota and Maui were used to further drive the concept. You can find more development details of this project including additional design concepts on my behance.net portfolio.

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Paul Carlson Identity Brand

Posted January 28th, 2011 in Branding by Kathryn Awe

Identity Branding for Real Estate Agent, Paul Carlson. Custom layout and theme designed for business card, note card, stationary, and marketing materials. Feature Sheet, Box Flyer, and Post Card were designed as templates with placeholder text and images. This design proved very effective as the vibrant green used is not as common in Real Estate marketing, but still maintains a professional look when accented with the navy blue and primary red.

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