MN to Maui

Posted April 19th, 2011 in Branding, Logos, Marketing Campaigns by Kathryn Awe

A logo design for a real estate agent who is marketing a free week stay at her condo in Maui as an incentive for prospective buyers to use her services. The goal was to emphasize that aspect of her marketing strategy to help stand out from other agents. Bright colors and common iconography of Minnesota and Maui were used to further drive the concept. You can find more development details of this project including additional design concepts on my behance.net portfolio.

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Tillou Financial Group

Posted February 7th, 2011 in Branding, Logos, Marketing Campaigns by Kathryn Awe

Logo and Branding for Financial Group. Logo was designed followed by Business Cards, Stationary, Postcards. The client wanted a logo that was professional , clean and conservative but with a bit of 3-d qualities to it. The blue bar with orange accent was added later in the business card but then also incorporated into the final logo since the client liked it so much. The blue bar did serve to add a more weighty and therefore more “permanent” feel to the logo and carries over well into the other marketing.

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